Reflection on Dragons Den.

What is a potential business?

From the perspective of equity, if Dragon is a shareholder, the investment in Italian handmade noodles will damage the interests of the shareholders themselves. From the perspective of investment, Dragon investors are the shareholders. This investment will damage their rights and interests.
I notice that this is not a well-established company, because the company is only running for eighteen months. With the initial capital injected of £500,000, they value their 2.5% equity for £75,000, which means the whole company is worth £3 million pounds. However, they are looking for another £1.7million, which will dilute the percentage of the investors (the ones who invest £75,000 at the first time) to 0.16% which is not a pleasant result. In addition, by the end of the fifth year, the total £50 million investment invested in the total percentage of the Dragon investor will be fully diluted, so the founder will only hold 1.5%.
In the past eighteen months, the company was at loss, it will not reach break-event until £3million -£3.5million which means the initial £500,00 and £75,000 will be wasted. A portion of vegetarianism pasta is roughly £7, which means they will have to sell estimated 428,571 portions and they need 350 months to reach the breakeven (based on their last eighteen months performance which is selling 22,000 portions).
Even if the entrepreneur mentioned in the video, in the fifth year the investment will be £5 million in the industry. Their cash needs and valuations are ridiculous, even though they said they want to be the authority of pasta, it doesn’t sound appealing to the Dragon investor at all. Last but not least, the market price of pasta in the MS supermarket is roughly two pounds, there are many potential competitors in this mature market.
Because of their price, I think their targeting customers are also targeting consumers who have a certain spending power and care about the quality of life. The number of such consumers is not limited to the public.
In the fundamental period of the company, they needs market share, competitive advantage and long-term cash flow, which they cannot achieve without the right corporate investment; besides, in the latter time, they need capital to grow their business. In order to make profits as much as possible, they should consider the maximization of shareholder wealth, so, I don't think it’s a potential business.

Innovative companies are more likely to be favored by investors because they may change a lot and have considerable potential. Good investors have a good foresight, accurately grasp the market demand, have a keen anticipation, and they are more focused on changing the future. The“Beezer” sounds brilliant. Once you’ve built your app, you can send the app directly to your users by various methods including SMS, e-mail and social media, especially by the app stores.

In my opinion, the "Beezer" has a huge market. Firstly, APP is the abbreviation of the English word "application", translated as "application", and intuitively corresponds to our mobile phone common app applications. At present, the App market is huge, and the corresponding domain name also has huge market potential. Websites built with app domain names can play a good role in the promotion and promotion of mobile users. Enterprise logo, app domain name can increase your corporations reputation, corporations image is protected from infringement. Both Chinese and English domain names can be registered in app. With the full support of the world browsers for Chinese, Chinese domain names will gradually become popular. App Chinese domain names have broad market prospects because of its strong characteristics and advantages. App domain name brings brand logo, trademark symbol and corporations image authority, which cannot be replaced by general domain name.
For the establishment of the brand, the app domain name registered by the enterprise has become an appreciated product at the same time. When enterprises grow, enterprises with app domain names can also be revalued. As far as I am concerned, this is a potential business, it is worthy.
The key is to convince others, be organized and persuasive. When it comes to Squid fisherman. Investors should come with their own ideas, plans and prospects.
The business case for Brothers William and Anna Brightman, this is a series of four natural scented exfoliating coffee scrubs. Like all their products, they are all vegetarians, cruel, and they are made in the UK. Their existing product range includes Whole Foods, Planet Organic, and As Nature, which are expected and top stored. So far, they have been distributed in eight European countries.They have many other products to create in the near future. The product is relatively mature, with good development prospects and low cycle cost.
In the end, I have to say that the key is to convince others, be organized and persuasive. Be persuasive!